The Value of Your On-line Image

In an influencer-focused world it’s easy to overestimate the value of the average person’s on-line image. Sure, some people make money by meticulously crafting a perfect persona, but as the joke goes, were Instagram to suddenly disappear…poof…those Insta models would instantly become just another pretty person. While it might be tempting for even seasoned business people to engage in inauthentic on-line […]

Authentic Leadership

Many career coaches advise people to “fake it till they make it,” and “act as if” (they run the place). The thought being that with practice, you’ll eventually become the persona you embody. It seems like an optimistic, forward-thinking personal branding strategy, but most people can see the see past the posturing. To avoid a bravado backfire, strive for authenticity and congruency – […]