Do You Have the Guts to Grow During Tough Times?

Today’s business leaders face ever-increasing global competition and a more robust regulatory environment than ever, and they are doing so in the midst of the most profound financial and economic dislocation of the past 100 years. Too many of them, however, seem to flinch in the face of these challenges by trying to extricate their organizations from the jaws of the Second Great Depression through blanket cost-cutting measures. Although thoughtful resource allocation is certainly an effective stabilizing force, organizational leaders that seek to expand their businesses must have the courage to reach beyond myopic measures and employ a targeted strategy that leverages the appropriate elements of both internal and external growth engines to increase the top line as well as the bottom line.

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